Trade Marketing Specialist Export (M/F)

OBERALP Deutschland GmbH

Bolzano, IT Vollzeit Keine Angabe

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Trade Marketing Specialist Export (M/F)

Über uns

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

Aufgaben

  • Planning, coordination and reporting of local annual trade marketing activities with focus on in store executions, digital touchpoints and organisation of trade fairs
  • Adaptation and preparation of the international trade marketing assets according to the activity calendar with key accounts (POS tools, shopwindows, content, graphics)
  • Coordination of local sports marketing activities with focus on race sponsorships, test-events, managing athletes, ambassadors and cooperations
  • Planning and coordination of local PR and media activities
  • Controlling and reporting of the marketing budgets
  • Coordination of external and internal stakeholders like Distributors, Agents and Sales teams
  • Implementation of the international marketing and brand strategy through regular exchange
  • Alignment of the Sales team on the annual marketing plans
  • Support Sales Team in the organization of internal events and dealer events
  • Regular visits of the export markets

Profil

  • Degree in marketing, communication or business
  • 2-3 years of business experiences in marketing, preferably in the sports industry
  • Good understanding of the outdoor industry
  • Strong ability to interact with people from different cultures
  • Excellent organization skills
  • Excellent Italian and English skills, German skills are a plus
  • Good coordination and team work skills, outgoing, creative
  • Willingness to travel (20%) and be on-field
  • Passion for mountain sports (f.e. ski touring, trail running, mountaineering, climbing)